Conversion Funnel & Marketing Technology Specialist

Anagenesis Healing Center is seeking a skilled and creative Conversion Funnel & Marketing Technology Specialist to drive our digital growth strategy. As a key member of our marketing team, you will bridge the gap between creative strategy and technical implementation, optimizing our online presence to convert visitors into loyal customers. Based in Jakarta Raya, this role offers a unique opportunity to work in a dynamic and innovative environment, leveraging cutting-edge marketing technologies to enhance our digital footprint.

In this role, you will work closely with our marketing and sales teams to develop and implement data-driven conversion funnels. You will utilize tools like Google Analytics, Google Tag Manager, and Hotjar to track user behavior and optimize our website and marketing campaigns. Your expertise will be crucial in ensuring that our digital marketing efforts are not only creative but also highly effective in driving conversions and revenue.

📋 Tanggung Jawab Pekerjaan

Key Responsibilities:

• Develop and optimize conversion funnels to maximize user engagement and sales.
• Implement and manage marketing automation tools like HubSpot or Marketo to streamline marketing campaigns.
• Utilize Google Analytics, Google Tag Manager, and Hotjar to track and analyze user behavior, providing actionable insights for marketing strategies.
• Collaborate with the marketing team to create and execute data-driven campaigns across various channels.
• Monitor and report on key performance indicators (KPIs) to measure the success of marketing initiatives.
• Stay updated with the latest trends and best practices in digital marketing and conversion optimization.
• Provide technical support and training to the marketing team on the use of marketing technologies.
• Continuously test and refine conversion funnels to improve performance and user experience.

🎓 Kualifikasi & Syarat

Kualifikasi & Syarat:

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• Minimum of 3 years of experience in digital marketing, conversion optimization, or a related field.
• Proven experience with marketing automation tools like HubSpot or Marketo.
• Familiarity with Google Analytics, Google Tag Manager, and Hotjar.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Creative and strategic thinker with a passion for digital marketing and technology.
• Certification in Google Analytics or HubSpot is a plus.

🛠️ Keahlian

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